The Mission

At Utemaru, we want to change how outdoor furniture is perceived and what it can contribute to urban areas. Additionally, we want to bring sustainability to the forefront of the design process of outdoor furniture. Lastly, we want to achieve all these goals while working with people at a distance to the labor market and while using excess profit towards charitable causes.

The Challenge 

Rapid urbanization takes away habitats for plants and animals. The lack of contact with nature harms the physical and mental health of the humans in the area. In parallel, all the unsustainable construction and destruction of infrastructure come with a lot of waste.

The Solution

Non-profit startup creating nature-inclusive outdoor furniture to bring nature back into urban areas, using sustainable materials and involving people from the labor market. 

This project is being coached by