This year, around 2 million tons of food will be wasted in The Netherlands alone. Across Europe, food waste accounts for around 6% of total CO2 emissions. The majority of this waste is generated by consumers. They throw out as much food as farmers, manufacturers, distributors, supermarkets and restaurants combined. The major reason cited for this squander: food has passed the expiration date.
Our solution: ensure consumers get food as fresh as possible. We aim to minimize the time food spends in the supply chain, for example as safety stock, instead of in customers kitchen's. By enhancing information sharing between suppliers, distributors and retailers we ensure orders are placed only for what customers need, instead of what replenishment policies prescribe . By improving forecasts using artificial intelligence, we improve decisionmaking about the allocation of safety stock. Furthermore, real-time feedback about the performance of the system will give various players the chance to immediately correct undesirable behavior.