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IDEATION

Cheerlight

Cheerlight

Team info

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Stijn van der Hoek
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Vere Vreeswijk
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Sabine Prins
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Marit van den Tempel

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The challenge 

As a supporter, you have the opportunity to give marathon runners a little push that can have a great impact. Cheering in means of clapping, shouting or calling the runners’ names seems like a small gesture, but for runners, this can help them break through their runners’ slump. However, cheering can be a bit awkward and boring over time. In order to guide supporters in a fun way and take away the awkwardness in cheering, we created CheerLight.

The solution

CheerLight is a playful game to motivate supporters to cheer for marathon runners. It can be mounted onto existing installations everywhere, such as bridges or traffic lights. By making noise the crowd can play multiple games contending against or with each other. In this way, Cheerlight stimulates supporters to stay engaged over time and creates the best experience for runners and supporters alike.

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